Areas of Highest Need

Worcester City Council is working with partner agencies to make sustainable improvements to the quality of life for residents living in the wards of Warndon, Gorse Hill and Rainbow Hill that have been identified as communities in most need of support.

Introduction to Our Happy Place programme

The Our Happy Place programme is one of six Areas of Highest Need programmes for Worcestershire.

Worcestershire Partnership allocated funding to Worcester City Council to address long term inequalities that exist in the wards of Warndon, Gorse Hill and Rainbow Hill. The Worcestershire Partnership is the accountable body for the Our Happy Place programme, and monitors against agreed outcomes.

Two local students from the University of Worcester, Ryan Mobberley and Connor Woodley, volunteered to use their skills and expertise to create a short film which shows how some members of the local community feel about their neighbourhood and their involvement in the Our Happy Place Project.

Our Happy Place ward profiles

Indices of deprivation are published by Central Government to identify the most disadvantaged areas, so that resources and funding are allocated appropriately. The ward of Warndon, Gorsehill and Rainbow Hill are regarded as the some of the most deprived areas in Worcester city (The English Indices of Deprivation, 2007). Acorn classifications reveal three super output areas (LSOAs) within these three wards which have substantial deprivation in relation to the rest of the city.  These three LSOAs fall within the 10% most deprived areas in the county.

Areas of highest Need ward boundaries

Our local priorities

  1. Supports activities that increase sharing information, resident engagement and involvement in the local priorities.
  2. Supports better outcomes for young people
  3. Supports better outcomes for families
  4. Supports action around smoking cessation
  5. Supports people into learning, training, skills and employment
  6. Supports increasing financial inclusion for people
  7. Supports improving the local environment
  8. Supports helping people feel safer

Our performance measures

Each of our local priorities have key performance measures to assess the impact of work delivered, and sets of lower level contributory measures or intermediate measures attached to them. A resident ‘Viewpoint' Survey, which focuses on the programme area of benefit is scheduled annually for the duration of the project, which will provide a wider range of useful information against which improvements can be measured.

Further information

Please contact Francesca Davies on 01905 721131 or email francesca.davies@worcester.gov.uk

Our Happy Place Annual Report 

Our Happy Place Five Year Progress Report

What's on guide

What's on in your local area in Warndon, Tolladine, Gorse Hill Brickfields.

What's on Guide Summer 2016

Areas of significance

Background

Our Happy Place programme targets a total population of 16,620. This is made up of Rainbow Hill ward with a total population of 5977, Warndon ward with 5634, and Gorse Hill with 5009.

Income

62.3% of the population in Gorse Hill, 59.5% of the population in Rainbow Hill and 65.1% of the population in Warndon are identified as "Hard Pressed". This compares to 16.1% in Worcestershire.

In Warndon the proportion of households earning less than £10,000 a year is 19%, in Worcestershire it is 11%. The average household income in Warndon is £25465, in contrast the average is £37370 in Worcestershire, and £36,000 in England.

In Gorse Hill the proportion of households earning less than £10,000 a year is 19%, in Worcestershire it is 11%. The average household income in Gorse Hill is £25112, in contrast the average is £37370 in Worcestershire, and £36,000 in England.

In Rainbow Hill the proportion of households earning less than £10,000 a year is 15%, in Worcestershire it is 11%. The average household income in Rainbow Hill is £29407, in contrast the average is £37370 in Worcestershire, and £36,000 in England.

Education, skills and qualifications

The target area has very low skills and qualifications, with many residents having no academic, vocational or professional qualifications. There are also many young people who are identified as  "not in, education, employment or training" (NEET).

The proportion of residents aged between 16 - 74 years with no qualifications in Warndon is 42.1%. This compares with a Worcestershire average of 28.1% and and average across England of 28.9%.In Warndon 7.5% of residents aged between 16 - 74 years have achieved qualification Level 4/5. This compares to a Worcestershire average of 19.3%, and an England average of 19.9%.

The proportion of residents aged between 16 - 74 years with no qualifications in Gorse Hill is 49.3%. This compares with a Worcestershire average of 28.1% and average across England of 28.9%.In Gorse Hill 6.7% of residents aged between 16 - 74 years have achieved qualification Level 4/5. This compares to a Worcestershire average of 19.3%, and an England average of 19.9%.

The proportion of residents aged between 16 - 74 years with no qualifications in Rainbow Hill is 42.1%. This compares with a Worcestershire average of 28.1% and an average across England of 28.9%.In Rainbow Hill 12.3% of residents aged between 16 - 74 years have achieved qualification Level 4/5. This compares to a Worcestershire average of 19.3%, and an England average of 19.9%.

Health

These three wards of Worcester has significant health issues. The LSOA for Warndon is ranked in the top 10% nationally for health deprivation, and the top 20% in LSOAs in Gorse Hill and Rainbow Hill. Men from Worcester's most affluent areas can expect to live 9 years longer than those in Warndon, Gorse Hill and Rainbow Hill, whilst women can expect to live 5 years longer. Smoking is a major contributing factor to early death rates as this this target area has the highest smoking rate in the county (40.8%, compared to 25.7% in Worcestershire as a whole).

According to the 2001 Census 19.2% of people in Warndon suffer from a Limiting Long-term Illness, compared to 16.7% in Worcestershire and 17.3% in England. 10.7% of people in Warndon defined their health as "not good". This compares to average figures of 8.0% for  Worcestershire, and 8.8% in England. Within Warndon 20.7% of the population are classified as 'Healthy' compared with 37.6% of Worcestershire's population. The proportion of the population in Warndon with 'Existing Problems' is 11.8% and 57.8% of the population is classified as having 'Future Problems'.

20.1% of people in Gorse Hill suffer from a Limiting Long-term Illness, compared to 16.7% in Worcestershire and 17.3% in England. 10.6% of people in Gorse Hill defined their health as "not good". This compares to average figures of 8.0% for Worcestershire, and 8.8% in England. Within Gorse Hill 9.1% of the population are classified as 'Healthy' compared with 37.6% of Worcestershire's population. The proportion of the population in Gorse Hill with 'Existing Problems' is 38.6% and 34.7% of the population is classified as having 'Future Problems'.

17.1% of people in Rainbow Hill suffer from a Limiting Long-term Illness, compared to 16.7% in Worcestershire and 17.3% in England. 9.4% of people in Rainbow Hill defined their health as "not good". This compares to average figures of 8.0% for Worcestershire, and 8.8% in England. Within Rainbow Hill 24.6% of the population are classified as 'Healthy' compared with 37.6% of Worcestershire's population. The proportion of the population in Rainbow Hill with 'Existing Problems' is 25.4% and 35.8% of the population is classified as having 'Future Problems'.

Young people

In Worcester 3,600 children are living in poverty and 1,489 of those are in the wards of Warndon, Gorse Hill and Rainbow Hill. Children are classed as in poverty if their household's income is below about £15,000 as families struggle to meet basic needs such as food, heating, transport, clothing, school equipment and trips.

Crime and community safety

The Worcestershire Viewpoint Survey 2012 shows that 77% of local people surveyed felt safe in their local area during the day, but only 32% felt safe after dark. The target area has the highest number of reported crimes in the city (as recorded 2012), and significantly high levels of anti-social behaviour.

In Warndon there were 741 crimes recorded during 2011/12, a rate of 33.940 per 1000 population. This compares to a total of 35524 criminal offences recorded in Worcestershire, a rate of 16.970. There were 685 Anti Social Behaviour incidents recorded during 2011/12 in Warndon.

In Gorse Hill there were 480 crimes recorded during 2011/12, a rate of 23.340 per 1000 population. This compares to a total of 35524 criminal offences recorded in Worcestershire, a rate of 16.970. There were 529 Anti Social Behaviour incidents recorded during 2011/12 in Gorse Hill.

In Rainbow Hill there were 432 crimes recorded during 2011/12, a rate of 16.130 per 1000 population. This compares to a total of 35524 criminal offences recorded in Worcestershire, a rate of 16.970. There were 401 Anti Social Behaviour incidents recorded during 2011/12 in Rainbow Hill.

Domestic abuse is a concern for many services and residents. West Mercia Police record a range of domestic violence related incidents. During 2010/11, a total of 555 calls were made to the police relating to domestic violence from the target area, which is nearly 30% of all domestic violence calls for Worcester City. 15% of these were from Warndon, 10% were from Gorse Hill and 3% were from Tolladine LSOAs.

Our partners