City Centre Vision & Masterplan

What is the purpose of the vision?

 In 2010 Worcester City Council started work on its Vision for the City Centre. The role of the Vision was to set out the ambitions for the City Centre for the next fifteen years, and to provide guidance for planners, designers and developers about how proposals should be shaped to help realise the Vision.

The Vision is of "a bold Worcester, where sustained investment in economic development, aligned with successful advances in sustainable travel, lead to a vibrant and diverse city centre"

The Stage One Vision & Masterplan was published in 2011.  It set out the areas of focus for delivering the Vision, which included Shrub Hill, City Core, Riverside, Blockhouse, Cathedral Quarters and Sidbury.

View from the station towards the city - a terrace d route leading to the city

Behind these areas were a number of ideas about different activities within the City Centre; the document works up each of these ideas, and included a series of plans and images to demonstrate how physical improvements might be realised.

Please see the Full Stage One Vision & Masterplan Report

Progress with the Masterplan

What progress has been made?

In 2013, the Council commissioned Zeta Economics to review progress against the Masterplan.  The  work looked at the changing economic conditions impacting on the City Centre; the investment that has been made into the City Centre over recent years; and set out a draft Action Plan  of future investment opportunities.

The Worcester City Centre Regeneration Progress Review Report

The report concluded that:

  • To date the City Centre regeneration has seen around £70 million of public funding invested, which has leveraged more than £370 million of private investment (including the education sector) since 2007.
  • Future City Centre Masterplan projects can attract more than £800 - £855 million of private sector investment with required public sector funding estimated between £31 and £53 million. The public sector funding would therefore leverage more than £16 of private sector development finance per £1 invested.
  • This could create an estimated 8,700 completely new net additional jobs in the Worcestershire economy generating £480 - £670 million of GVA per year and other benefits (e.g. public realm related pedestrian user benefits and additional  regeneration benefits).
  • View full report of the progress review
  • View an executive summary


Worcester story videos