Council offers cash boost to Worcester businesses hiring an apprentice

Worcester City Council has announced a cash incentive scheme to help local firms meet the costs of hiring new apprentices.

Small and medium sized businesses in the city can apply for a £1,000 grant when they take on a Worcester resident aged 16 – 24 years as their new apprentice. The grant is available at all entry levels, including higher level apprenticeships.

“Businesses often tell us that finding and retaining young people with the right skills is a barrier to growth.  Apprenticeships are the ideal solution, proving a cost-effective way to train and retain their future workforce,” says Cllr Geoff Williams, Vice Chair of Worcester City Council’s Place and Economic Sub Committee.

“Our grant is here to make it even easier for Worcester businesses to recruit an apprentice.”

Local recruitment firm Headturner Search ( hired its first apprentice in September 2017. 

“As a new and young local business we were thrilled at our initial success. An apprentice was the obvious choice to support our rapidly growing company with local emerging talent.  Seeing our apprentice grow along with our company has been exciting and invaluable,” explains Director Sam Turner.

The business recruited Aimee Farley-Higgs, who had sat A Levels earlier in the year securing grades B, B and C in maths, psychology and modern history.

Aimee opted to pursue a level 3 apprenticeship in digital marketing, giving her solid workplace experience and an income whilst continuing to study.

“After leaving Sixth Form I really wanted to gain valuable skills to develop a career,” says Aimee.

“I also wanted my day to day job to be something I enjoyed doing and could see future development in. I was lucky enough to join Headturner Search at an exciting time and now I have a really diverse role.

“I now solely handle all of the day-to-day marketing, design, social media and advertising requirements of the business, and I’m looking forward to what the future holds”.

For further information about Worcester City Council’s apprenticeship grant, go to or call Kim Cook at Worcestershire Apprenticeships – tel. 07917 631342 or email

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