Revving up for the 10th Motor Festival

Worcester Motor Festival Logo

Worcester is set to celebrate the 10th anniversary of the ever popular Motor Festival this month with the announcement of some new motoring themed activities.

This year’s free event on Saturday May 14 sees fun activities including a Pit Stop Challenge in Reindeer Court and the Army Careers Service climbing wall in the Cornmarket.

A Power Maxed BTCC car and a selection of special Shelsley Walsh single seater race cars will be showcased in High Street. Visitors should not miss the opportunity to see the Empire Wraith driven by Guy Martin as he prepared to tackle Pikes Peak in 2014.

Established favourites include around 40 of the latest dealership cars from 15 manufacturers and a trip down memory lane will be delighting visitors when viewing more than 100 rare historic vehicles from the 1920s to the 1970s displayed throughout the city centre. Visitors can also expect to see retro street rods, a selection of historic motorcycles and even a prototype beach car used by the Queen at Windsor.

Internationally renowned artist Ian Cook from PopbangColour will be returning to Worcester to demonstrate how to paint quirky pictures using remote-controlled cars and display his specially wrapped Morgan 3-wheeler #3WheelArt.

Visitors can even test their own racing skills and challenge their friends to a race at the Scalextric racetrack in Broad Street and the popular F1 simulator in CrownGate’s Chapel Walk.


Interactive feature and community displays by West Mercia Police and Hereford & Worcester Fire & Rescue Service will are set to prove a hit with visitors. There will also be a selection of Harley Davidson’s courtesy of Heart of Worcestershire College, who are also running the Festival at the Fountains on South Quay, only a few minutes’ walk from the Worcester Motor Festival.

Kids will also love their day at the Motor Festival with free face painting, a car trail, PopbangColour workshops and colouring competitions.

The Motor Festival entertainment programme features walkabout racing drivers on stilts, traditional dance performances and live music by local bands and musicians will be adding to the vibrant atmosphere.

This free city centre event organised in partnership between the Worcester News and Worcester Business Improvement District (BID) will also involve a whole host of in-store activities, special offers, street stalls and displays by local businesses throughout the shopping area.

Nadja von Dahlen, Worcester BID Marketing and Events Manager, said “The Motor Festival has become a firm fixture in Worcester’s busy event calendar, going from strength to strength and attracting thousands of new and repeat visitors every year. The event started in 2007 as an on street dealership car display in High Street. Over the years we have started to invite classic cars, which now feature in 12 streets throughout the city centre! Expanding the lively entertainment programme, providing a platform for local performers to showcase their talent, and increased involvement by many local city centre businesses has led to a further growth of this exciting event.”

More than 40 independent and national businesses are embracing the theme of the event this year. There is plenty to see and do for kids and grown-ups from toy car racing and craft workshops to prize draws and interactive games in local businesses. People can even find out about the driving jobs, latest motor insurance deals, and engineering courses when visiting the event.

23 businesses are also competing for the prize for the best dressed window with a motoring theme. Visitors are encouraged to cast their vote to support their favourite businesses to be in for a chance to win £50 to spend at a participating business. Details will be published in the Worcester News on 12th May.

For further information explore, or follow the event on Facebook and Twitter @WorcMotorFest. The event runs from 9am until 5pm on Saturday 14th May.

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