Communications and Marketing – Use of Digital Images Privacy Notice

Service being provided

The provision of digital images to Worcester City Council to support their Marketing and Communications campaigns.

Categories of personal data we need to collect


Contact Details

Digital Image/Recording

Categories of ‘special’ personal data we need to collect

The photographic image/recording may evidence any of the following:

Physical or mental health details

Racial or ethnic origin

Religious or other beliefs of a similar nature

Data Controller and Processors

The Data Controller is Worcester City Council

The Data Protection Officer for Worcester City Council can be contacted at

Purpose of Processing & Lawful Basis 


Service Delivery

Our legal basis for using your personal data is:

Data subject has given their consent

Our legal basis for using your Special Categories of data is:

Data subject has given explicit consent

You have the right to withdraw consent at any time by contacting

Who we share the information with

Images maybe used for publication on the internet and is therefore publicly available.

How long we hold your information

We will only keep your information for the minimum period necessary. The information outlined in this privacy notice will be kept in accordance with our retention schedule. All information will be held securely and destroyed under confidential conditions.

Individual Legal Rights

Our use of your data will be subject to the following legal rights:

  • Your Right to be Informed
  • Your Right to Access your personal data
  • Your Right for us to Rectify your personal data
  • Your Right to have your personal data Erased
  • Your Right to Restrict our processing of your personal data
  • Your Right to Data Portability in a machine readable format

Individual right to complain to the Information Commissioners Office

If you have any worries or questions about how your personal information is handled please contact our Data Protection Officer via


Phone: 01905 722233

Postal Address:

Data Protection Officer
Worcester City Council
The Guildhall
High Street

If you still have concerns following our response you have the right to raise the matter with the Information Commissioner’s Office:

Postal Address:

Information Commissioner's Office,
Wycliffe House,
Water Lane,